$20B Merit Hires Advisor Liaison, 401(k) Plan Expert

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Merit Financial Advisors, an Atlanta-based hybrid advisory steadfast with $20 cardinal successful lawsuit assets, has hired caller elder leaders from autarkic broker/dealers Commonwealth Financial Network, present owned by LPL Financial, and Osaic. 

Alex Hansen, who had been with Commonwealth for 4 years, joins the RIA arsenic main advisor occurrence officer. Brian Brashaw, an Osaic alumnus with much than 7 years of experience, serves connected the squad arsenic vice president of leader program solutions. 

Hansen, formerly elder vice president of RIA solutions astatine Commonwealth Financial Network, volition absorption connected creating a feedback loop betwixt Merit’s advisors and the enforcement squad to assistance them lick problems and instrumentality vantage of maturation opportunities. 

“This relation resonated with me,” Hansen said. “It’s astir listening profoundly to advisors to spot what could usage improvement, past getting a radical of elder leaders unneurotic to brainstorm however to lick those problems. I privation to marque their lives amended and much efficient, arsenic good arsenic make the assemblage further.”

Hansen said the Commonwealth had developed a beardown assemblage implicit the years, encompassing some ample and smaller groups of advisors. He said helium wasn’t actively looking to permission aft the LPL acquisition, but that arsenic helium considered Merit’s connection and learned much astir the RIA, “it would person been hard to walk up.”

Hansen pointed to the capabilities Merit tin supply beyond investing, which it has added arsenic it has grown, archetypal helped by a number involvement from Wealth Partners Capital Group, and much recently, Constellation Wealth Capital. These are the types of things he’ll beryllium looking to marque definite advisors cognize astir and are utilizing.

“A batch of times determination is simply a large spread betwixt the capabilities we person and what the advisor knows about,” helium said. “The steadfast tin bash 11 things, and the advisor knows astir 4 of them. Long emails aren’t going to get them across. You tin effort to make videos oregon different things. ... But we request to beryllium communicating to marque definite advisors person these [services] astatine their fingertips, and that’s wherever the collaboration comes in.” 

Brashaw is leaving a relation arsenic caput of leader program consulting astatine Osaic. The self-styled “Nest Egg Ninja” connected LinkedIn volition pb strategy for Merit’s status program business, which makes up astir $3.2 cardinal of its assets.

Brashaw volition beryllium tasked with expanding Merit’s 401(k) and employer-sponsored program opportunities, an country of absorption for Merit arsenic caller plans proceed to travel online and the manufacture sees accidental successful converting program participants into wealthiness clients.