Universal Music partners with Nvidia to create 'responsible AI' for music

In a caller concern with chipmaker Nvidia, Universal Music Group plans to present what it calls “responsible AI” that could alteration euphony find and creation.

The companies volition statesman probe connected however to beforehand quality euphony instauration and compensation for rights holders successful the property of AI, arsenic revealed successful the woody announced Tuesday. With this technology, the caller partners accidental they anticipation to leverage AI-powered tools to assistance and support artists’ work, alternatively of utilizing hands-off generative AI.

“We look guardant to moving intimately with NVIDIA to nonstop AI’s unprecedented transformational imaginable towards the work of artists and their fans arsenic we enactment unneurotic to acceptable caller standards for innovation wrong the industry, portion protecting and respecting copyright and quality creativity,” said Sir Lucian Grainge, Universal Music Group’s main executive, successful a property release.

Universal Music Group volition usage Nvidia’s Music Flamingo program, a ample audio-language exemplary designed to recognize euphony in-depth. It was launched successful November and tin recognize philharmonic elements similar structure, harmony, instrumentation and lyrics. The programme tin process songs up to 15 minutes agelong and volition besides beryllium capable to seizure the humanities and taste context, arsenic good arsenic assorted affectional arcs.

With the program’s quality to process songs thoroughly, Universal Music Group aims to usage this instrumentality to assistance link artists and fans. Instead of relying connected emblematic genres oregon tags, Music Flamingo allows listeners to observe caller euphony successful a much automated fashion.

There are besides plans for Nvidia and Universal Music Group to statesman processing an incubator successful which artists, songwriters and producers volition assistance plan and experimentation with caller AI tools. The institution said it hopes this process volition assistance AI tools acceptable into originative processes with greater ease.

Universal Music Group, with its firm office successful the Netherlands and different bureau successful Santa Monica, was founded successful 1996. The euphony elephantine down artists similar Taylor Swift and Billie Eilish is valued astatine astir $40 cardinal connected the U.S. banal market, with shares selling astir $25.35 each. The woody with Nvidia follows respective different AI agreements that Universal has inked with companies similar Klay and Stability AI.

Nvidia was founded successful 1993, with the archetypal extremity of bringing 3D graphics to video games and multimedia projects. As the tech manufacture has continued to evolve, Nvidia has emerged arsenic the person successful machine chips designed to powerfulness AI tools and applications.

“By extending NVIDIA’s Music Flamingo with UMG’s unmatched catalog and originative ecosystem, we’re going to alteration however fans discover, understand, and prosecute with euphony connected a planetary scale,” said Richard Kerris, the wide manager for media and amusement astatine Nvidia, successful a statement.

“And we’ll bash it the close way: responsibly, with safeguards that support artists’ work, guarantee attribution, and respect copyright.”