Recently installed Treasury Wine Estates CEO Sam Fischer is bringing successful a “transformation programme” that volition see a reappraisal of products and outgo cuts astatine the Australian vino major.
Shares successful Treasury Wine Estates (TWE) sank to their lowest level successful a decennary contiguous (17 December) aft the Penfolds maker’s update, which included cancelling a banal buy-back.
Fischer, who joined successful October, said: “We are presently experiencing class weakness successful the US and China, 2 of our cardinal maturation markets, which volition interaction our concern show successful the near-term. Maintaining the spot of our brands and the wellness of their respective income channels is of captious value to our absorption squad and our committee arsenic we navigate done the existent environment.”
It is not the archetypal clip this twelvemonth that TWE has flagged problems successful the US and China.
At the commencement of December, the Frank Family Vineyards marque proprietor forecast an impairment connected its US assets, amounting to astatine slightest A$687.4m (then $450m).
In October, the Australian vino large besides withdrew its fiscal 2026 net guidance owed to an “uncertain outlook” for its Penfolds marque successful China and Treasury Americas businesses.
TWE, location to brands including Lindemans and Beringer, said contiguous the company’s caller programme – dubbed TWE Ascent – would absorption connected 3 areas: an “evolution” of its portfolio; changes to the company’s “operating model” and the “optimisation” of costs.
The radical has a people for outgo savings of A$100m a twelvemonth implicit the adjacent 3 fiscal years.
Fischer added: “I’m energised by the accidental to accelerate a translation docket to reshape TWE for its adjacent era, leveraging these beardown foundations. We person commenced enactment to place opportunities to simplify the mode we operate, to fortify our execution absorption close crossed the concern and to realise important outgo benefits.”
TWE is already reducing the inventories held by customers successful the US and China amid what the institution called “moderated depletion maturation expectations”.
The Daou Vineyards marque proprietor said the marketplace for “luxury wine” successful the US – vino priced astatine slightest US$20 a vessel – had declined by much than 2% successful the past 26 weeks.
The depletions from Treasury Americas arsenic a full are down 4.6% year-to-date, the institution said.
It is besides “significantly restricting shipments that are contributing to parallel import enactment successful China” successful a bid to “protect the strength” of the Penfolds brand.
TWE, meanwhile, has ripped up plans for a A$200m buy-back of shares successful its existent fiscal year.
The company’s shares stood astatine A$4.98 astatine the adjacent of trading successful Australia today. The stock terms is down astir 56% truthful acold successful 2025. The existent level is the lowest TWE’s shares person reached since mid-2015.

3 weeks ago
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