OTR Solutions partners with SONAR to bring data-driven rate intelligence directly to carriers

OTR Solutions is taking a much nonstop attack to helping carriers recognize and support their pricing successful a volatile freight market. The Atlanta-based logistics fintech supplier announced a caller concern with FreightWaves SONAR that volition embed real-time marketplace complaint quality straight into the OTR Solutions ecosystem, giving carriers clearer visibility into however their rates stack up against the broader market.

The integration brings SONAR’s proprietary spot complaint benchmarks and marketplace insights into play show snapshots for bearer clients. Rather than relying connected anecdotal feedback oregon delayed marketplace signals, carriers moving with OTR Solutions volition beryllium capable to spot however their factored lanes from the anterior week comparison with prevailing marketplace conditions. The effect is simply a much data-driven presumption of show that tin pass some day-to-day decisions and longer-term web strategy.

For galore tiny and mid-sized fleets, entree to timely complaint quality has historically been limited. As freight markets proceed to displacement week by week, that deficiency of transparency tin construe into missed opportunities oregon underpriced freight.

By surfacing SONAR’s high-frequency information successful a format tailored to each carrier’s existent loads, OTR is aiming to adjacent that accusation spread and marque marketplace benchmarking a regular portion of bearer operations alternatively than a luxury reserved for ample enterprises.

Clayton Griffin, president of OTR Solutions, said the concern is designed to assistance carriers recognize not conscionable whether they are getting paid quickly, but whether they are being paid competitively. “Our extremity is to assistance our clients maximize show astatine each times, and a ample portion of that is improving their quality to recognize however they’re performing versus the market, truthful they tin marque adjustments successful real-time.”

He emphasized that comparing show against the marketplace successful adjacent existent clip allows carriers to set faster and negociate from a presumption of confidence. In an situation wherever margins are choky and volatility is the norm, Griffin said, “insight tin beryllium the quality betwixt falling down and staying ahead.”

From SONAR’s perspective, the concern reflects a shared absorption connected the realities facing carriers connected the ground. Julie Van de Kamp, main selling and operations serviceman astatine SONAR, pointed to OTR’s long-standing narration with the bearer assemblage and its knowing of what smaller fleets request to stay viable. “I spent overmuch of my vocation successful trucking and carriers and drivers volition ever beryllium important to me. OTR Solutions is profoundly connected to the bearer community, and they recognize what tiny fleets request to enactment competitive. By pairing their fiscal and operational tools with SONAR’s complaint intelligence, carriers summation an borderline to measure their show erstwhile negotiating rates.”