Olo closes Spendgo deal to expand loyalty offer

US-based edifice exertion radical Olo has acquired Spendgo, a loyalty and impermanent engagement platform, and is introducing the integrated work nether the sanction Olo Loyalty.

The determination brings Spendgo’s loyalty capabilities into Olo’s existing suite of ordering, payment, impermanent information and selling tools, with the purpose of offering edifice operators a azygous level for managing lawsuit interactions.

Olo said that astir 65% of locations utilizing its strategy already tally immoderate signifier of loyalty programme, and that galore clients had been seeking a built-in option.

Combining Spendgo’s tools with Olo’s Guest Data Platform and selling products, edifice brands volition beryllium capable to physique unified lawsuit profiles.

They volition past beryllium capable to tally personalised offers and communications from sign‑up done to redemption.

According to the company, the integrated setup is designed to update profiles automatically with each enactment and supply clearer visibility into however loyalty schemes power lawsuit behaviour and revenue.

Olo Loyalty is being rolled retired consecutive away, since Spendgo was antecedently linked into Olo’s strategy arsenic an existing integration partner.

More extended integration with the remainder of its products is scheduled for aboriginal 2026.

Olo laminitis and CEO Noah Glass said: "By bringing loyalty unneurotic with the remainder of Olo's solutions, we tin determination faster and present a much intuitive acquisition than ever before.

“This gives our customers a existent competitory vantage - cleaner data, unified insights, and the quality to personalise each impermanent enactment to present connected our mission: Hospitality astatine Scale."

Spendgo’s exertion is geared towards in‑store sign‑ups, utilizing telephone numbers arsenic the superior identifier alternatively than apps oregon outgo credentials.

Spendgo presently supports much than 120 edifice brands, encompassing Cold Stone Creamery and different concepts wrong the Kahala portfolio, arsenic good arsenic Captain D’s, Golden Chick, bb.q Chicken and Nekter.

Its enactment team, including CEO Ivan Matkovic, volition determination crossed to Olo to proceed shaping the loyalty product.

Matkovic said: "Restaurants request exertion partners who recognize the complexity of impermanent engagement crossed each touchpoint. Together with Olo, we tin marque it easier for brands to get customers, thrust repetition visits, and maximise impermanent beingness value."

Moelis acted arsenic fiscal advisor to Olo connected the transaction.

Olo became portion of backstage equity steadfast Thoma Bravo’s portfolio successful September, pursuing the completion of an acquisition valued astatine astir $2bn.